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Case Study/Consulting

CRM Replacement Consulting

Helped a firm navigate a CRM replacement by providing an honest comparison of off-the-shelf options against a costly custom-build proposal from a larger consultancy, saving them from a six-figure mistake.

ClientProfessional Services Firm
Duration3 weeks
Technologies
SalesforceZoho CRMRequirements AnalysisCost Modelling

The Challenge

The firm had outgrown their aging CRM and knew it needed replacing. They had approached a famous consultancy to ask for a proposal for building a custom solution.

Suspicious of the scope and cost of the consultancy's proposal, they asked Teleri to conduct an independent, honest assessment of what the market could offer off the shelf versus what a custom build would actually give them and whether the price tag was justified.

Our Approach

  • Ran discovery sessions to understand the firm's actual CRM requirements, workflows, and pain points
  • Evaluated leading off-the-shelf CRM platforms (primarily Salesforce and Zoho) against those requirements
  • Produced a detailed cost comparison covering licensing, implementation, training, and ongoing support for each option
  • Reviewed the larger consultancy's custom-build proposal in detail, assessing scope, architecture, and pricing against the firm's real needs
  • Delivered a clear recommendation report with a side-by-side breakdown so the firm could make an informed decision

Results

  • Custom-build proposal identified as significantly over-engineered for the firm's actual needs
  • Off-the-shelf CRM selected at a fraction of the proposed custom-build cost
  • Firm avoided a high six-figure spend on unnecessary custom development
  • Decision made with confidence backed by independent, transparent analysis
  • CRM implemented and operational within weeks rather than the months quoted for a custom build

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